The process began with a lengthy interview with the clients. We discussed their goals with the release of this EP, and their creative process in making it. They emphasized wanting to give their listeners a feeling of “levity” and “lightness,” while also debuting a more experimental side of themselves musically. Many of the songs also revolve around the occasionally disquieting relationship between humans and technology, paired with a contrastingly light sound. I wanted to help convey these ideas in their branding, as exemplified by the guide. The touchpoints I was asked to design, involved in this ultimately extended from merchandise, to album art, to fashion styling for photos and stage shows.