At this point in their trajectory, the client had two themes loosely and organically developed tied to their branding: fruit, and ancient Greece. The first deliverable was the poster design, for which I was asked to incorporate the fruit theme. To add some freshness to this theme, I drew from the music’s mostly electronic vibes, and their space-y band name to introduce an outer space theme. And thus, the orange slices as phases of the moon was born. 

A few months later, after releasing more songs, the band veered in a more “pop” direction musically, so I decided to increase the bright colors, and make direct use of the ancient Greece theme, which was inspired by their most popular song, “Aphrodite.” I made a line drawing of Aphrodite to be used in various ways, and laser cut old-school-motel-shaped keychains in bright colors with unique “stamps” on them, featuring quotes of their music. I wanted to keep using Aphrodite on the t-shirts, but in a less obvious and redundant way by blowing up the image of the Aphrodite in a digital stippling portrait for the long sleeve shirts, and making classic gym uniform tees featuring the original drawing.